Wells Fargo Marketing Process Infographic
PROJECT BRIEF:
Design an effective, easy to understand information graphic that can fit on a small poster to be handed to all Wells Fargo marketers to serve as an at-a-glance guide for CRM tools. Deadline of 10 hours.
SOLUTION:
Existing infographics were overly illustrated, focused more on visual appeal than practical use. I was given a stack of Word documents explaining the CRM process and proceeded to wireframe the final chart which could be skinned by an illustrator if needed. Similar to the work done by xPlane.
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