MSN Reality Fame Viral Application
PROJECT BRIEF:
Create a better user experience based on user testing for the first ever application of this type to run through Microsoft Messenger. Reality Fame allows users to create a cast and write adlib scripts for their own reality show, built on the fly using Flash remoting.
SOLUTION:
Microsoft focused more on the ability to have a fully XML driven application that could be remotely localized for languages at a great expense to usability. The biggest issue was the lack of global branding to create a sense of presence. I created a brand and tweaked navigational elements to improve user experience. Using my years of knowledge on optimization, I cut the server load by a significant amount saving our company money. I also added and embelleshed animation done by the illustrator.
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