MSN Reality Fame Viral Application
PROJECT BRIEF:
Create a better user experience and better usability based on user testing for the first ever application of this type to run through a Microsft chat tool. Reality Fame alows users to create a cast and write script for their own reality show that is built on the fly using Flash Remoting.
SOLUTION:
Microsoft focused more on the ability to have a fully XML driven application that could be remotely localized for languages at a great expense to usability. The biggest issue was the lack of global branding to create a sense of presence. I created a brand and tweaked navigational taxonomies to improve user experience.
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