Hallmark Diversity Initiative Launch
DOWNLOAD PROJECTOR (mac/5mb)
PROJECT BRIEF:
Storyboard, design, animate and program a presentation for global senior management at Hallmark, in 3 days. Must be small enough to be emailed or downloaded. Must contain a full soundtrack.
SOLUTION:
Leveraging the global branding standards developed by Moira Cullen, I was able to develop a piece that inspired diversity by using primary color transitions over people's faces. Thsi technique kept animation and file size to a minimum, yet, created a compelling, relevant effect.
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