One CNN Center
PROJECT BRIEF:
Design an identity system, multi-media brand, website, and ITV interface for CNN's new weekly magazine show, "One CNN Center". CNN's first joint online, ITV, and television expereience.
SOLUTION:
Because there were multiple design departments that were developing this project, I developed a cd-rom with interactive quicktimes demonstrating cross-media branding solutions that could be distributed to creative directors by the show's producers. I developed a identity system based on movement that could work in all formats, and inspire designers to "push it" in their specific media. For instance, TV producers wanted to use a countdown element, so I used a flash preloader as visual style relating to the show in all media.
Due to size proprietary issues, I cannot place the video files on the internet. |
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