FUSE Conference Infographics
PROJECT BRIEF:
Design infographics for the FUSE Conference describing the historical models of brand management against the need to remove silos in a fully integrated, open source brand, research, and design corporate structure. My role included:
- infographics
SOLUTION:
The project began with a 3 hour discussion on the history and current state of brand management, research and development, and industrial design with Moira Cullen, Design Director of Coca Cola. We discussed how Interaction Design (expanded definition) could be a tool for design innovation within corporations to create collaborative relationships within the new "open source" nature of development. I developed multiple infographics for the presentation supporting her ongoing research into methodology.
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