Ayr Packaging
PROJECT BRIEF:
Update the Ayr line of packaging and create packaging for new products, to Achieve better brand consistency and design appealing packaging to keep the product in select stores and increase sales. Also, design clear instructions and information graphics for consumers.
SOLUTION:
Experimenting with custom package designs, I created packaging that looks affordable yet appealing based on shopping feedback and research. Each package is designed to work in either a vertical or horizontal format, and, for the specifications of specific shelving systems found in some stores. The new design has been very successful.
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